Liste de textes libres
Blogs Lit
Blogs Non Lit
Pas Blogs
Archives par rubriques
Super I
Je suis pas sûre que les Hollandais ont tant besoin que ça qu'on les force à lire
For the nation's book lovers and those yet to be converted, publisher Lemniscaat freely distributed 7,000 books in trains operating between Rotterdam and Groningen and from Haarlem to Maastricht on Monday morning.[...] The intention is that travellers read the books on the train and leave them there so that they circulate through to fellow commuters. But Lemniscaat, which is celebrating its 40th birthday — has accepted the risk that some people might decide to take the books home.
[...] "But I can imagine that if you have started a book and you enjoy it, you will want to take it home. Take it home then, but bring it back to the train the next time."
[...] The publisher said its publicity stunt was aimed at promoting the reading of books in the train, but admitted that as the festive season approached, it was well-timed action.
Sachant que les Pays-Bas est un pays où on lit tant que le premier roman de Donna Tartt, Le maître des illusions, a été acheté par une personne sur vingt (du coup, son second livre y a été publié en exclusivité avant les USA), je ne suis pas sûre que l'opération était nécessaire. A part pour se faire une pub en or.
